How To Cure Yourself From Keto

You can count on them just like you can count on the sun to rise in the East each morning. Gimmicky diets are not going away. I like to believe there are a growing number of science and evidence based practitioners, such as myself, who will slowly shift the tide of nutritional and fitness dogmas […]

10 Nutritional Facts To Shred The Fat

With all of the non-stop headlines which saturate the internet, it’s a difficult task to keep the eyes on the prize and the cart in front of the horse. Even the most well-intentioned dieter can lose track of what they are doing on occasion. One of the biggest advantages our online training clients have is […]

Losing 10% Of Your Body Weight Is Much Easier Than You Think

The fitness industry loves to sell you on the idea of an unattainable goal. Whether you’re talking about glossy 6-pack ab shots, fake before and after pictures, or photoshopped-to-death glamour pics, there’s an excellent chance that you won’t be able to look like the image you have in your mind. This is one of the […]

Food: Emotions, Morality, Shame, Guilt, And Anger

It started off innocently enough. Our online fat loss clients have their own, private Facebook group for interaction and support. Joe, a long time internet buddy and client from the UK, asked the crew: I’m curious as to the different viewpoints in this group: What is your relationship with food, if you don’t mind me […]

The Nutritional Hierarchy For Fat Loss – Jason Helmes Podcast (Ep. 2)

When it comes to losing fat, we often miss the forest for the trees. There aren’t too many “ifs” in the world of nutrition. There are things which you must master/conquer in order to lose fat as you wish. There’s a hierarchy for what is the most important factors of fat loss, and what matters […]

Warning To Parents: Beware Of The “Positive-Negative” Feedback Loop

Everyone has memories that give them the “warm fuzzies”. The actual memories themselves may differ, but the main feeling these memories give you doesn’t change much. Usually these memories contain a whole, family unit. Spending quality time together. The feelings of safety and security. The belief that you belong to something bigger than just yourself. […]

7 Simple Habits To Trim Your Waistline

Your overall habits are going to trump any specific, in-the-moment decision you make. There’s a few reasons you see “fit-pros” on social media sharing pictures of decadent ice cream sundaes on a regular basis. One reason is marketing. What would you rather see, the one treat the fit-pro gets to eat each week or the […]

Willing Your Way To Fat Loss

This is an outstanding guest post from fellow trainer Mitch Calvert. Read more about Mitch after you read the article.  🙂 -Jason ————————————————————— Life is full of temptations. Your willpower is tested in different forms throughout the day, be it chocolate bunnies, cigarettes or a casino trip. Each temptation asks: Do you have the strength to […]

9 Reasons Losing Bodyfat Sucks

This is a guest post from my boy, fitness coach Nick Smoot, owner of Smoot Fitness. More details below the article on how to get in contact with him. -Jason ———————————————————————————— Losing body fat sucks. It isn’t fun. It isn’t enjoyable. It isn’t painless. It isn’t “easy,” “simple,” “quick,” or any other word people use […]