How Liddy Lost 6″ Off Her Waist Without Counting Calories

The job of a fitness coach isn’t to provide every client with the same program. Each person is different. They have a different lifestyle, a different set of goals, and a different mental framework that they view the world with. Usually our 1:1 online clients prefer to lift weights and diet intelligently in order to […]

Was 2016 The Worst Year Ever? It Depends On Your Perspective.

So, when I glanced at the calendar, I made a startling discovery. I realized that it’s 12/29, and I have yet to pen an “end of the year” article! Oh, shit, does this mean I am no longer a “blogger”? You may have noticed my frantic blogging pace that I’ve kept up in the last […]

Stop Sugarcoating Fitness: It’s SUPPOSED To Hurt A Bit

As a child, I was a pushover. I didn’t know how to stand up for myself. Admittedly, I was a “Momma’s Boy”, and in many ways, I still am. (Does that mean I’m “beta”? Oh Lord…………) I have vivid memories of being bullied and pushed around, and not having the self-confidence to stand up for […]

4 Skills 100 Times More Important Than Macros, Calories, or Anything Else

Working with “normal folks” in our online fat loss program gives you a completely different lens with which to view the word “optimal”. What is optimal for one person may not be optimal for another. Black and white topics quickly blur and become 50 shades of grey. Without all of the bondage and sadomasochism, of course. […]

Two Girls, One Cup (and a Turd)

Sometimes we need to have in-your-face, terrifying, anecdotal, and personal evidence before we heed the warnings that others give us. ——————————— When my daughters were younger, we often bathed them together to save time. As any parent knows, you will do ANYTHING to save 15 minutes of your precious day. And another fact any parent […]

Losing 10% Of Your Body Weight Is Much Easier Than You Think

The fitness industry loves to sell you on the idea of an unattainable goal. Whether you’re talking about glossy 6-pack ab shots, fake before and after pictures, or photoshopped-to-death glamour pics, there’s an excellent chance that you won’t be able to look like the image you have in your mind. This is one of the […]

6 Stupid, Little Rules That Help You Lose Weight

This is the part where I tell you I’ve been lying all along. There actually is “One, Weird Trick” that will make all the trainers HATE YOU because you’ll put them out of business. The current trend in fitness is to have a “moderate, sane” approach. If you try telling someone they shouldn’t eat sugar, […]

Is Overeating Our Way Of “Checking Out”?

Our society is a fabrication of thousands of years of evolution. Slowly, over time, certain aspects of the world have grown and morphed into almost unrecognizable entities. As we have continued to grow and prosper as a civilized nation, there have been trade-offs made. Maybe we don’t need to toil in the field for 16 […]