Mr. Lifter, where the heck you at,
Can’t lift a lick so I know you gotcha,
Squattin’ hard,
And smashing the iron hard,
With those dudes you grew up with,
Dudes you try to lift with.
– Dre (probably)
If you wish, you can grab the N.W.A. Newsletter Playlist on Spotify here, all of the songs that have been featured in the newsletter are on the playlist.
Happy Friday, Coach J here from Anyman Fitness – and welcome to the latest edition of The N.W.A. Newsletter.
Each week with the N.W.A. Newsletter, I give you the best Nutrition, Weightlifting, and/or Attitude advice for you to start to use in your life today.
Tens of thousands of people have used this exact newsletter to gain muscle, lose fat, and become a better version of themselves…
Without any further ado, let’s get started..
N.W.A. Tip Of The Week
When I first started Anyman Fitness, the year was 2013.
Social media seemed like an infant.
Facebook was still the place where everyone congregated online.
Instagram wasn’t owned by Meta.
And Twitter was still the quirky, weird social media for techy types.
Back then, it seemed like unbiased fitness advice was hard to come by.
Everyone had an agenda.
People would just say random shit without any sort of evidence behind it.
It really seemed like the Wild, Wild West.
There were no barriers to entry, all you had to do was create an account and start spouting off some bullshit, and you could go viral.
I remember thinking how wonderful the future would be.
Surely, in the future, the charlatans and quacks would be gone.
And the real coaches and practitioners would be the last ones standing.
I was sure of it.
And I was DEAD WRONG.
In fact, it’s worse now than ever before.
Instagram got gobbled up.
TikTok became a thing.
Twitter became X.
Video took over the written word.
A lot has changed in the last 13 years…
And the charlatans have become more robust.
More plentiful.
More brazen.
With Instagram reels and TikTok videos, outlandish claims with zero basis of evidence are everywhere.
So, how do you know who to trust?
Lucky for you, I’ve been through this before.
Back in 2011, before I ever started coaching anyone, I was out of shape, and I wanted to learn.
I had to figure out who to follow online.
More importantly, I had to figure out who to ignore.
Here are a few Influencer Red Flags that should immediately cause you to unfollow them.
Dead serious.
They claim there is one, single cause of obesity.
Usually that cause is in the form of some sort of a boogeyman.
Food dyes.
Sugar or HFCS.
All carbs.
Or the latest scary boogeyman – seed oils.
Obesity is multi-faceted.
There are a lot of factors involved.
Easily the biggest is we are eating more calories and moving less than ever before.
But that gets ignored by the charlatans.
If you avoid a laundry list of “bad things”, you’ll become healthier.
I can assure you, nothing is further from the truth.
They claim the diet they are supporting (or shilling) is the best diet ever, and everyone should follow it.
Absolute claims are never true.
But they do turn into viral sound bites on social media…
“Never” do this.
And “always” do that.
Or you will DIE! I swear!
Eyeroll…
Different diets work for different people.
Look, I will admit… there are a few people out there who do really well on a Keto style diet.
Not many.
But a few…
While I won’t support those diets because for most people, they’re too restrictive…. to each their own, I suppose.
You’ll have to go elsewhere if you want a “Keto Coach”, though, that’s just not my vibe.
But if your favorite guru is claiming one, specific diet to be far superior to everything else, they’re trying to sell you something.
Which leads me to my next red flag…
They are selling a book in their bio.
I don’t know what it is about selling books but I swear to you, it’s as common as the sun rising.
I suppose it makes sense.
You can say anything, and if you turn it into a book, people will think “oooooh, he/she is an AUTHOR, they MUST know what they’re talking about!”
The best way to sell books is to make them controversial.
Gary Taubes.
Jason Fung.
William Davies.
Hack, hack, hack, the lot of them.
Just spouting some crap to get you to go to their bio, and buy their book.
They don’t coach actual human beings.
HUGE red flag!
MASSIVE red flag!
It’s so easy to make up crap when you never have to actually work with other, living, breathing human beings and see the consequences of what you are promoting.
Upton Sinclair said it best.
“It is difficult to get a man to understand something when his salary depends on him not understanding it”.
It was true when Upton wrote The Jungle and it’s still true today.
They use mainly logical fallacies to appeal to you.
The Natural Fallacy
(things that are “natural” are better than things that aren’t)
The Appeal To Authority
(having a fancy degree or letters after your name makes you more credible)
The Strawman Argument
(someone says sugar is fine to eat in moderation and someone claims you are advocating for slamming 200 grams of sugar per day)
The False Dichotomy
(pretending there are only 2 options, this or that)
The list of logical fallacies goes on and on.
I even saw a very prominent “Doctor” on X have to disclose that the “Dr.” in his bio wasn’t real!
It was literally fabricated out of thin air!
Goodness gracious…
These types of things are just cringe inducing.
But they fool the masses, that much is certain.
There’s more red flags as well, but I don’t want to make this newsletter a 5,000 word behemoth.
Just be careful with who you follow.
I still see people every day claiming the wildest shit.
If you stop eating seed oils, you will never sunburn.
Aspartame is toxic.
Fasting helps you build muscle.
All carbs are “inflammatory”.
Just silliness.
But you’re lucky – you’re following me.
I got you.
Haven’t steered anyone wrong in 14 years, and I’m not planning on starting any time soon.
I’ve been coaching men and women in 1:1, personalized protocols since 2013.
Here’s an example from Tres – he lost 30 pounds in my program and now has a 6 pack at the age of 49:
To learn more about this unique, “All In” experience, tap here and fill out this quick form – it will go directly to my email inbox.
Looking forward to speaking with you.
More AF Content From Around the Web:
Technically, increased muscle mass burns more calories.
But it’s not much.
6 calories per day for a pound of muscle.
A 10 pound muscle gain is a tremendous accomplishment and it’s only 60 calories per day burned.
I hope you enjoyed this edition of the Anyman Fitness N.W.A. Newsletter.
I’ll be back next week.
Hope you have a wonderful weekend.
Best, Coach J
Anyman Fitness
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