Podcast: Marty McFly, Doc Brown, The DeLorean, And How YOU Can Use It To Make Gains

The Back To The Future trilogy is a pure classic. In my opinion, it’s the greatest classic ever assembled. Yes, I’m aware that means I believe it to be better than: Star Wars Lord Of The Rings Harry Potter Indiana Jones Big Momma’s House Trilogy Hmmmmmm……………………… What is it that makes BTTF such an amazing […]


I’ve always wanted to be Superman. Not necessarily in the “I want to look like a superhero” sense, but in the sense that I try to be all things to all people. Forever, I’ve had an issue with wanting to “fit in”. Truth be told, I suffer from “imposter syndrome”. I feel insecure and inadequate […]

Podcast: The Dumbest Fitness Mistakes I’ve Made

We all make mistakes in the name of fitness. I am not immune to this. Not even close. In my quest for physical improvement, I’ve made some of the dumbest mistakes there are. Some resulted in losing tons of muscle. Some resulted in me losing my sex drive. Some resulted in my immune system becoming […]

Podcast: Life Lessons From Working The Worst Job Ever

When I was in college, I had the world’s worst job: I worked retail at an Old Navy. Although this wasn’t my first job ever, it was the first time I was forced into a working situation. I was 20 years old, my college scholarship had just disappeared, and I couldn’t ask my Dad for […]

Discipline Trumps Willpower Every Time

Most of the things that I have become good at, I actually don’t like doing all too much. I’m an adequate writer. Adequate enough to attract online clients from it, anyways, so that has to count for something. Our free online course has been used by thousands to shed fat effectively, so my words are […]

Are The Suburbs Making You Soft?

In 2006, my new wife and I purchased our first home in Canton, Michigan – a small, quiet town between Ann Arbor and Detroit. It’s been the only home we’ve ever lived in. We are both traditional, coming from two-parent homes without divorce. I was raised Catholic, my wife was raised Baptist. We both graduated […]

How To “Give Zero F–ks”

We hear all the time that we should “give zero f–ks” about what others think. That advice is so trite and commonplace, it makes me cringe when I see it dispersed. Hell, I even do the same thing from time to time with our online clients. Sometimes, people come to us and they already lift […]

The Summer That May Not Have Been

When I was 20 years old, I got kicked off the baseball team at my University. I had a scholarship at the time, but athletic scholarships were renewable year-to-year based on performance. If you weren’t performing, you weren’t playing. I wasn’t performing. Coach gave me the axe. I will always remember walking out of his […]

“Most People”

The evidence based fitness industry isn’t helping “most people”. We’re helping lots of people, but not “most people”. I’m not helping “most people”. I actually AM “most people”, so that does give me a bit of an advantage. I have a beat on how “most people” think. I’m always pondering how I’m going to expand […]

Finding Your Why

Why do we do the things that we do? As humans, what is our purpose for making the decisions that we make? Are our decisions a function of our current environment? Are our decisions a reflection of our lives’ direction? Do we determine our decisions, or are our decisions pre-determined? Why is there such a […]